Research- Tour posters with Muse, Coldplay and The Killers

The promotional poster of “Muse” shows a lot of fantasy and abstract elements. The use of the colour spectrum represents the theme as reborn and evolution that the audience feels surprised to experience a new discovery for humankind. The hexagon dome also enthesises a gateway between reality and the abstract world, this also includes a man which makes the audience feel very interested to be involved between the contrast of worlds. The hexagon dome also show references to the portray of the biological Eden project. This represents personality and individualism allows the poster to become an advanced experienced creation allowing the audience to show a lot of motivation and ask themselves questions over the purpose over the cosmos’s new creation of life and subsistence. This also clearly links to some religious aspects allowing itself to link towards the philosophical and literature conventions of the creation life between Adam and Eve. This intrigues the audience which allows them to portray interest and participation over the literature aspects of the poster. This also creates historical reference to clearly strengthen the timeline theme between the creations of the universe to the developing of the installation of the evolutionally abstract universe. Therefore this clearly links to the uses and gratifications model that by consumering the media product the audience feels correlated and entertained by the historical aspects over the religious and self-expressions over their personal characters. This develops a relationship between the audience and the band allowing the audience to feel very enthused about standing against the moral fabric of society that they feel more encouraged to express their own freedom towards modernistic society. The appliance of the white stars and abstract spectrum colours, particularly blue, red, green and purple make it a fantastical mirage showing the theme to be related to the galaxy and space creating a lot of mystery for the audience, which allows them to feel they’re expanding their ideas and concepts to endless possibilities of knowledge and philosophy. This has clearly linked to their music which applies their own thoughts and ideas allowing them to expand and go over the limitations and rules of reality, this poster clearly shows a lot of imagery and representational codes that make the band independent and allow themselves to express their emotions to the audience. The use of the white bold text of “Muse” clearly links to innocence and purity making it very contextual and represent creativity and deception for the audience. The text is used to clearly illustrate the band’s freewill and desire to allow them to have freedom and allow the audience to feel inspired by their quality of life. The text has also demonstrated symbolic and represents themselves as higher iconic band members to allow the audience to feel self-motivated and stimulated towards achieving high potential and allow themselves to build their own character and integrity over their social groups. The orange bridge is also used to enthuse connections and relationships between the world of reality and the philosophical cosmos. The poster has also clearly shown Roland Barthes’s theory of binary structures and semiotic square of oppositions. The poster clearly shows contrast of meaning through the use of the spectrum allowing it to create a range of inspiration and affection towards the target audience. This therefore allows describing its own self culture that as the audience members encode the poster as a continuous source of knowledge and conception, the decoding is linked to free speech and ideology of their own culture and post modernism. This allows mass acceptance between the audience and mass media creating an identities and substitute of an oppositional code. The use of imagery and representational codes allows them to become socially constructed allowing themselves to function through sense of perpetuate of authority and jurisdiction over their self-equivalence.

Coldplay’s “The Viva La Vida Tour” clearly also applies more aspects similar to Muse’s promotional poster. Coldplay has used the similar ideas and gratifications over the use of revolution and Marxist theory making it very independent and contextual towards their own self values. Coldplay has also used a painting of the French revolution, which represents radical social and political upheaval of monarchy and principals of equality and citizenship. The poster also contains white painted text to clearly show contrast of text and to represent the white text as inevitable and clearly refers to the historical reference of the French revolution’s political campaign and government. The political aspects of the poster allowing them to become self-independent and represents confidence and express their values and self-esteem. This therefore links to Muse’s uses and gratifications that both posters use the aspects of philosophy and historical references therefore creating an imaginary timeline. Also the poster clearly uses the painted white text to symbolise revolution making the audience feed of restrictions and allow expressing their feelings. The revolution also uses an iconic event to attract and convince their audience to build their community and social group to allow them to spread their Marxist representational messages making it very symbolic and expressive. This is linked to Muse’s Marxist representation of freedom and to allow themselves to go over the limitations that society have progressed and etherised on social groups. The use of the gold and black text contrast represents their strengths and masculinity therefore allowing male audience members to feel connected and create similarities. This also shows that Coldplay don’t use special effects to attract their audience so therefore they mostly relied on representational codes to attract their audiences. This links to the uses and gratifications model similar to muse, however Coldplay have used the model to clearly attract their audience through creating a historical atmosphere to build their relationship with their audience members. This also links to Marxism with the French revolution to make themselves their own society and community therefore linking to muse’s individual ideology and abstract ideas, using iconic representations, to strengthen their integrity and argument of enforcing individuality and self-enhancement. Therefore as audience members consume the media product the audience feels more encouraged and build their own communities to build the freedom and integrity of their own revolution. The media product has also incorporated dark contrast of colours to etherise the artistic and historical reference therefore linking towards artistic culture re-establishing Coldplay’s relationship between the community and Marxist groups’ values. The tour poster has also used MTV and MLK to build their popularity and promotional identity therefore creating importance and re establish their linkages between the different media styles. The tour poster has also applied the theory of Stuart Hall. That as he audience encode the media product as a catalyst of community and Marxism and gratifications whereas the text codes as an mixture of historical, artistic and cultural media product that applies the theories of Marxism and revolution to build their own ideas and beliefs. And finally Coldplay’s tour poster has also included the French flag as a symbolic, iconic and representational object that links to revolution and creates a background for the audience of Coldplay’s true intentions and allows them to go against society’s imprisonment and show to audiences that they don’t etherise fear to create resistance against the structural and economical ideas of government and groups of modernised society. Therefore Coldplay has also used the pile of corpuses to represent their victory and triumph courage over government while linking to the white painted phrase “Viva la Vida” creating a new idealised cultural associations with their own communities and self individuals.

And the final tour poster entitled “The Killers” which incorporates mysterious and historical reference similar to Coldplay’s appliance of revolution and historical reference. The tour poster has also used the colours red and white to clearly show a contrast of confusion and infringement over the purpose of the tour poster and the band’s background of history and characteristics. The red clearly shows representations of enragement and mystery, whereas the white represents innocence and knowledge over the questions of reality and ideas. This clearly links to Levi Strauss’s theory of binary oppositions showing a difference between knowledge and questions making it a mysterious and enhancing environment for the audience. The use of the detective in a black and white contrast clearly refers to the past historical reference making it very interesting and links to detection of answers. The detective used in the tour poster with a magnifying glass clearly magnifies and establishing a gateway between reality and the abstract detective world. This clearly links to Muse’s gateway of reality and the unknown. The detective also questions the audience’s intentions and purpose of consuming the media product. The patterns in the tour poster such as spirals and grid squares clearly create a development of ideas and emotions. The squares are used to represent the titles as surprise and informative. The spirals also etherise the enigma and conundrum of the detective’s projective knowledge and build the timeline of historical corporations between the present and 1980’s. The spiral patterns also link to the iconic psychological hypnosis making it very inconclusive, mysterious and imagery therefore etherising hypnosis of the human thoughtful mind. Therefore this makes the band become represented as a mirage of knowledge and oppositional character. Therefore this makes the audience question about the Killer’s relationship between there and they own integrity. The media product also has used a waitress and the detective to create sexual appeal for either male or female audiences making it very subjective and hypnotic links to the uses and gratifications of entertainment and pleasure. The tour poster also includes black and white tones with the abstract and post modernistic structures to build the detective’s masculinity and true intentions with strength. Therefore building the stereotypical traditional views making it traditional and link towards the post modernistic views. The detective’s hard and traditional clothing also etherises his role of character and intentions over his strength and masculine thoughts of employment and classifying reality and abstract expressionism The Killer’s tour poster has also incorporated post modernism and Marxism similar to Coldplay to build the theme of psychological and philosophical knowledge similar to Muse’s tour poster to build their true philosophical integrity. The media product has also magnified the detective’s eye to etherise his curiosity and symbolises him questioning the audience for his own purpose this represents more philosophical and knowledgeable applications. The Killer’s tour poster has also used the style of pop art to represent imagery from popular culture from visual and contextual reproduction. This also links to abstract expressionism of the tour poster being independent and sophisticated creating a distance between design and life style of affection and knowledge, The poster therefore has applied the use of artistic style to build an iconic and commercial characterized image to referencing impersonal and irony of personal reality. This therefore establishes links between Muse’s representational codes of using independence and self-awareness with Coldplay’s use of revolution and building communities to upraise against traditional society. And finally the tour poster has also made the band title enormous and etherising “killers” whereas the word “the” small to etherise their popularity and reputation which links to Coldplay’s intentions of using iconic historical media to build their argument and ideas to convince the audience to build their community and their own society which also links to muse’s behaviour over being emotional and representing them with a spectrum of emotions and true internal expressions.