Tuesday 24 January 2012

Third initial idea


The fourth idea for our ancillary products for the CD back cover was mostly linked towards hazard perception that the audience would feel very climatic and confused towards the use of the dark and mysterious colours which has built the representations and formal codes over the product. this has clearly linked to conflict and misery which has allowed us to experiment with the roller coaster effect in order to achieve high potential and allow us to create fear for the upper class citizens which builds the lower class's reputation. The contrast of black, grey, yellow and white link to masculinity and strength therefore being stereotypical of the lower class being rough and informal towards society. The use of the brick background has clearly linked towards the specific infrastructure of lower class accommodation, this therefore builds up the stereotypical image. this can also link to the uses and gratifications theory that as the audience consume the product they feel more secure that some of the lower class feel connected and related.

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