Evaluation of the A2 coursework

Media Studies A2- Evaluation on Prezi

An presentation created by the programme prezi to demonstrate our technological aspects and techniques through evaluating our coursework.

Ancillary product- Advert

This is one of the ancillary products that our group has created through the use of advertisement. The use of the red fist clearly represents anger and strength for the lower class, as they rise from the society boundaries in order to gain individualism and express their alter egos across a more national distribution. the red fist also creates reference to russian culture therefore also linking to communism which also shows inquisitiveness of becoming more independent and reluctant to form their own groups of society to enhance the conflict between the social classes.The use of the text "join the revolution" also links to similarities to previous ideas which is used to also enhance audience members to join their lower class's resistance in order to build their own society values. This therefore links to the theory of Morley through a social and political aspect. Also the landscape has been used from the New York City landscape photograph that our group has used from our recent visit. And the red fist is another photograph of our teacher's hand with the use of editing to change the colour contrast and differentiation to the red pigment. 

Ancillary product- Digipack inside

This is our group's final idea of the inside of the ancillary product digipack. Our group has decided to maintain the british culture by applying the use of the iconic british flag in order to resemble british culture and their patriotic system. The use of the iconography of the London landscape, particularly, the big ben are used to create the London landscape. This also represents the band Muse is now influencing the social minds of youth culture in the United Kingdom, therefore, building the distribution and conventions for the audience to observe with intentions and inquisitiveness. The landscape has also been used from a photograph of a recent New York city visit in order to achieve high quality and potential for our intended audience members. 

Ancillary product- Digipack

This is our group's final ancillary product of the digipack for the front cover. The iconic red fist with the british flag are used to represent different variety of cultures and different associations of governmental also political aspects. The use of the colours red, blue and white also symbolise the british culture and builds the repetition in order for the audience members to consume and consider as they observe the product. The use of the grey brick background is also used to build the lower class's atmosphere and landscape to establish the connections and relationship between the institution and audience members for the establishment. The title "the Resistance" is still maintained in order for the repetition and conflict to become more interacting and show a lot of interest for the audience members to consider and show a lot of potential. However also the silhouettes are male due to masculinity from gender representations are shown as powerful and contain a lot of strength and dominance over the feminine gender for supremacy. And finally the use of the hole in the wall also symbolises the british culture and the lower class breaking the boundaries of the upper class society therefore showing enigma and confusion for the audience members to consume with contempt. 

Initial idea for ancillary product- Advert

This is our group's next idea that by using the british flag with an magnifying glass this amplifies the representation of discovery and conspiracy which links to the main product's conventions. The use of the muse resistance dome also symbolises creation and evolution therefore revealing to the audience members of the true intentions that british culture has offered to individuals of society. The use of dark background makes the atmosphere emotionless and show more discomfort for the audience in order to build inquisitiveness that the discovery is represented as an iconic item of beauty, grace and maturity. This also implies there are greater secrets for human kind to reveal, which is product clearly does, with the assistance of the text entitled "Join the resistance 2012" this influences the audience to become representatives in their conflict for survival and supremacy against the upper class. 

Digipack idea from previous initial ideas, developed idea

This is another developed idea that our group have formulated in order to create form and structure towards different aspects of research and planning, also formulating the conventions and ideas for the main product. The use of silhouettes are used for mixed gender between males and females to show variation of gender and sexuality, with the use of graffiti texts in order to represent the lower class's landscape and ideas. The barcode has also been equipped with the russian flag in order to build the ideas of communism and individualism, therefore causing more application of knowledge for our group to raise concerns. the use of the grey brick background also builds the lower class's atmosphere therefore establishing connections and links between the audience and institution. 

Eighth initial idea

This is our next idea of linking the digipack with these different silhouettes. The use of red, white and blue clearly makes references to the british flag therefore symbolising british culture and their patriotism across an more distributed level of development. This therefore influences the audience to consider it more logically and systematic in order to achieve high success. the use of the silhouettes also builds the mysteries and enigma over the lower class's purpose over the conflict between themselves and the upper class. This therefore creates fear and testifies the audience members, this also causes discomfort therefore allowing the influence to spread across to audience members through psychological aspect. 

Seventh inital idea

The next idea is another part of the digipack, that our group are considering using this warning sign to represent the danger and fear that the lower class are expressing through the conflict against the upper class. This is also linked by the warning sing used in the music video, however, the warning sign's purpose is more for representation of post modernism and threat whereas the ancillary product clearly uses the iconic sign to attract the audience to not show interest or contempt. 

Sixth Initial Idea

From this media product created from fireworks, our group has experimented and used a variety of different forms of text to figure out the best representations for the lower class in order to make it more realistic and informal to the audience members. From the product, our group has used a variety of colours such as blue, yellow and green to maintain the abstract expressionism and movement that is currently linked for our media product. By using the band name "muse" as our iconic band, this has allowed to expand our group's thoughts and processes therefore allowing us to think more logically and improve our accuracy of showing high quality of the media products. 

Fifth initial idea

The fifth idea is the back of the CD that the the brick background is still used however the product has been included with images of the band used during the music video. This therefore shows that our ideas are clearly linked towards the album covers of the Muse- Resistance cd therefore comparing and containing the alternative rock theme in order to allow potential and representation towards our target audience. While also including the soviet and communist flag, this has also allowed me to maintain the culture and integrity of our group's ideas and theme over the alternative rock genre.

Fourth Initial Idea

The fourth idea consisting of silhouettes and contrast of colours between red, blue and green which clearly links towards the globe ideas therefore maintaining the use of contrast between two different worlds of abstract and normal. The silhouettes builds mystery and questions towards the purpose of the characters for the audience members. The brick grey background has also been used to maintain and ensure that the quality of the product is maintained and controlled. This has also built the theory of Stuart Hall's theory of encoding and decoding that as the audience clearly decodes the poster as an representation of the lower lass, whereas the product decodes it as an gratification of both classes as they both show confusion and question over the authority of the product.

Third initial idea

The fourth idea for our ancillary products for the CD back cover was mostly linked towards hazard perception that the audience would feel very climatic and confused towards the use of the dark and mysterious colours which has built the representations and formal codes over the product. this has clearly linked to conflict and misery which has allowed us to experiment with the roller coaster effect in order to achieve high potential and allow us to create fear for the upper class citizens which builds the lower class's reputation. The contrast of black, grey, yellow and white link to masculinity and strength therefore being stereotypical of the lower class being rough and informal towards society. The use of the brick background has clearly linked towards the specific infrastructure of lower class accommodation, this therefore builds up the stereotypical image. this can also link to the uses and gratifications theory that as the audience consume the product they feel more secure that some of the lower class feel connected and related.

Second initial idea

The second initial idea has shown a mixture of ideas between the first and second idea that the advert has used compartments of the red powerful fist, communist flag, London landscape and soviet star. These all summarise the communism and independence of Muse which has clearly linked towards our representational codes and conventions for the audience members to gain an perspective from. The communist flag and star have clearly shown political aspects in order to build freedom and free speech which has allowed the audience to become their own individual groups towards society. This has also allowed us to consider the formalities and structure of our presentation.

Front Cover

The initial idea is linked to the dome from Muse's resistance album cover, this shows that our group has used great ideas during the development and adaptation of media products. The space background links to the creation of the universe and human species. Particularly, the use of the dome combined with the planet earth shows and represents interconnections between our world and the abstract world allowing to build the contrast and similarities showing that Muse connects and builds relationships across different universes. The orange-yellow bridge,that moves along towards the core of the planet earth, also symbolises human's commitment and thirst over the secrets and knowledge of the universe and life. This, from the first initial idea, allows to build the human species's patriotism over Earth and with the colourful spectrum this has also shown that Earth is a mixture of normality and abnormal conventions which builds questions and confusion towards the audience members.

Initial idea for ancillary products

The first initial idea was inspired by the Resistance 3 Front cover Ps3, our group found the traditional conventions such as the iconic image of an Chimera face allowed itself to build fear and power. This allowed us to consider different iconic objects in order to show similar quality and representation to allow development of future ancillary products. This also linked with the contrast of that the Chimera and Human species conflict allows the audience to become very in timid due themselves becoming victims of the infinite conflict and battle between supremacy and recognition. The fist has allowed us to symbolise our humane strength and dignity allowing us to represent Muse as an independent and free will group that has gone past the boundaries of normal and structured society that our audience commonly lives and maintains. The background of the London landscape. London is an iconic and representation of English culture and youth allowing our group to focus and use patriotism and development to attract the target audience, this allows links to Muse as they were born in England. And finally the dome from the Muse "Resistance" album is another use of representation of evolution and natural selection that the human species is dominant and inspiring allowing us to build our ideas and thoughts to improve the structure and form of our society. The use of spectrum of colours also allow a range of emotions and links to creation and life therefore making the audience feel very interested and surprised by the atmosphere of biological and philosophical integrity.

Media Studies update- Airflow

During our publishing of our music video, a local band that we have included in our media product entitled "airflow" have now published the music video on their website. Therefore, this shows that our music video is now becoming more prestigious and popular allowing us to expand our distribution and begin to question on the development of our products. This can also demonstrate the fact that the media product can lead towards future ideas for better and more available products. So therefore, our media product has both attracted more audience members and allowed us as an group to have more consideration and thoughts about future ideas.

This is their logo they have published on Facebook. This represents their reputation and brand as they are a local band that we have used in our music video. So therefore this can attract more individuals, groups and bands towards our music productions. 

This is also their Facebook page that they have used to publish and advertise our music video. From the number of likes, in the screenshot, this clearly shows a lot of prestige and reputation therefore developing through an alternative and specific motivation. This also allows our group to consider future conventions and different ways of media forms for the distribution of our media products. 

Summary of Audience feedback- Powerpoint presentation

Presentation of results

View more presentations from Sam Hulme

This is a powerpoint presentation from slide share of the overall data of results based on our group's questionnaire and data handling form.

Magazine advert analysis

The magazine advert for green day clearly shows a lot of representation and detail. The magazine advert clearly uses a contrast of colours from red, black and white to show a variety of representational codes and conventions to convey their message.  So therefore, the colour red is used to represent green day’s revolution and independence, which clearly links to Muse’s ideology of containing freedom and anxiety for their own self-beliefs and values.  Red also clearly references the human blood therefore making it more connecting and serious towards their audience member. The white colors also symbolize innocence and being abstract towards their interest.  The representation of the hand and the heart shaped grenade symbolisms their escape from society and government. This therefore links towards green day’s independence and becoming their own character. The human hand with the heart also symbolizes biological aspects in order to connect and re establish their audience members’ relationship therefore making it more distributing. The uses of the arm also represents as an iconic and representation of Green day’s person. This therefore links to their human self-removing the heart of society. This therefore demonstrates their freedom and independence in a different alternative perspective view.  Also the magazine advert uses bold and a variety of textual sizes to enthuses their meaning for example the title “American idiot” represents their patriotic and strong ideas about their American government and society. Also the text of the band also enthuses their thoughts and values therefore showing their reputation for the audience members. This also links to David Morley’s theory of the meaning and representation of having constructed differences that are based on representational of social classes between upper and lower classes. This therefore links to muse’s digression and contrast of being the lower class against the upper class. This therefore shows that different bands have different meanings and values of being a higher social and political group.  The use of the abstract and cartoon clearly justifies the media text’s use for political social classes. Therefore this causes the audience to feel more decisive about the contrast of social classes. This can also link towards Morley’s theory of political representation and ideology.  Also the magazine advert clearly also uses horror conventions such as blood to create fear, shock factor and horror to influence the audience towards their digestion and meanings. Another aspect of the magazine advert of Green day also shapes the heart as a grenade, therefore, causing extent and reference towards army and war therefore symbolizes conflict and power. This makes green day act more for supremacy and domination over other groups that have similar purpose and go against each other. This also links towards the conflict of social classes and the ideology of Green day becoming more rebellious also iconic group of people towards against the political and stronger values. And also Green day also uses Levi Strauss’s theory of binary oppositions through a contrast of good and evil therefore between the lower and upper class also society and groups of individuals. This clearly links towards other products such as Muse’s dig pack and the script dig pack therefore showing that the groups of different bands are either controlling or going against the audience’s opinions. And finally the band magazine advert clearly uses a big iconic picture with text to show structure and form of being a representative of allowing their target audience to wards their self-values and ideas. This is due to the historical reference and conflict between the protagonist and antagonistic social classes therefore causing more development and variation of ideas and gratifications over the advantages of the imagery and iconography of the media product.

The Media product of the band Muse shows a lot of contrast and difference. The Muse magazine media product clearly uses the landscape and atmosphere of freedom and security. The use of the glass and ice clearly demonstrates Muse’s commitment and actions of being independent and free from society’s control over individuals and groups. This is also etherized by the title “Breaking through” which clearly represents Muse’s reception of being different from society’s structure and form. The use of the different shade of blues and white also symbolizes their curiosity and knowledge over the knowledge and opinions of life and evolution. The use of the bold, giant text also builds Muse’s reputation and strength over their own values and beliefs therefore making themselves more dominant and allows controlling supremacy. This can also link to other media products such as their music video entitled “Uprising” and their dig pack therefore making themselves more iconic and build their reputation in order to attract and build their audience members to influence themselves towards society. The use of the different contrast of colour and the iconography of the band Muse therefore makes it more supreme and stronger. The image also builds their freedom through the barriers and boundaries of society’s quarantine of those challenging their beliefs and values. The ice and glass cracks therefore represents the audience’s split personality and compassion therefore creating confusion which links to the audience members asking themselves ultimate questions of the identity of muse. The media product also shows interest of the theorist Levi Strauss showing binary oppositions of the contrast between social classes and good and evil. This also link towards the use of a spectrum of colours between blue, white, black and grey to show a different range of emotions and feelings in order to clearly create an atmosphere full of integrity and language. Also the media product also clearly uses strong colours tones in order to improve and create strong opinions for Muse’s message towards society and government. This also shows that Muse is adapting towards a more dependent psychological mind. The use of the information in the formation of columns clearly demonstrates structure and form therefore maintains their sanity and shows that Muse aren’t entirely different compared to regular individuals. The media product of the magazine advert of Muse also uses the tundra and transparent landscape to clearly represents a range of emotions full of memories and resemblance. Therefore, this acts like a vacuum of the audience’s innermost sanctum of thoughts of ideas. This also demonstrates their interests and represents Muse’s inquisitiveness of becoming leaders of political and academic series. The media product also resembles Muse’s conflict that from different perspective, it shows society isolating and degrading Muse’s identity and reputation. This therefore causes the shock factor and depression for the band Muse due to society becoming antagonistic against their judgmental and personal obligations. Therefore this links to Muse’s strength. The magazine text also uses the photo of the band members to build their reputation and iconic values in order to represent themselves as leaders and protagonist. Also the photography also makes the band members represent as ghosts therefore referencing spiritual and religious aspects, this can also link to audience’s inner interests and desires to become a different and formal person. This can also act, like their previous products, an catalyst that speeds their reputation and distribution across a more developed and economic distribution. So therefore this can allow their thoughts to link towards their political views. And finally the media product also shapes the entire product in the form of an letter which can demonstrates the initial and briefing for the audience members about forming and joining groups not affiliated with the government and society therefore spreading the influence, individual and inspirational aspects of humanity’s will of interest. 

The Killer’s media product shows a spectrum of emotions and feelings which links to the Muse media product. The Killer’s media product uses a variation of colours such as purple, yellow and black to represent strong inner emotions that build their personality and thoughts. This also influences the landscape to become more inspiring and show a lot about creation and evolution therefore linking to religious aspects. This builds the magazine advert’s self image and ideas in order to create creation and development over life and death. Also the use of the stadium clearly creates historical reference of the Roman coliseum therefore the stadium is linked to iconic and strong opinions over humanity’s will of becoming strong individuals that have different purposes. The stadium is also used to support substantial industry and architecture that clearly creates interest and explanations for the audience members. The use of the mosaic form also shows development of discovery and mystery therefore symbolizing an abstract world full of knowledge and ideas for the audience to consume and consider the individual factors about. The use of the desert landscape also makes the entire media product more isolated which builds the ideas of becoming rarer and discovered by the greatest minds of science and technology. This also makes the entire abstract world more conclusive and references different answers compared to simplistic and formal answers. The media product also uses pointillism text for their title to build the mosaic and developing landscape in order to represent their band members as individuals who improve the audience’s lifestyle and interests. The purple sky, with the use of mosaic form and constellation, represents mystery and confusion for the audience that the product fills the audience members full of discovery and knowledge. The constellation also references universal aspects, which makes this abstract world an individual planet therefore linking this new-formed world to reality. This clearly references Levi Strauss’s theory of binary oppositions that the media product and reality references a contrast of creation and evolution. The use of contrast also links to Green day’s use of contrast between society and individualism. That the killers show their own ideology through the use of historical aspects and directs the audience to the imagery of co-operating in an different landscape that isn’t tied to structure and form. This world is full of imagination, mystery, knowledge and beauty of creation and form therefore becoming a habitat to those who want to express their emotions and feelings in an imaginative and ideological form that allows themselves to show their solo integrity. The Killers magazine advert has also shown small white text for their names and information therefore showing that the Killer’s don’t need a gigantic and representing form that intrigues the audience. This shows the amount of representation, ideology; post modernistic, abstract and imagination that the Killers have applied show a hybrid of discovery and catalyst of applying the audience with gratifications. Therefore this links to the uses and gratifications model that the media product has used the ideal and imaginative landscape to attract their audience members to join their group in order to become free living and expressive individuals that aren’t tied to society’s path for supremacy and power. This therefore links to Muse’s media product for representing society as the antagonistic group that deliberately steals people’s possessions and individual thoughts. Whereas Muse is represented as the protagonist catalyzing group that encourages young minds of youth culture to prove themselves to stand for their own individual beliefs, ideas and above all integrity. 

Digipack analysis

The script’s digipack front cover clearly shows a lot of initiative and detail through the use of colour and tone. The front cover clearly uses a grey arm holding a couple, therefore, representing the escalating emotions that the woman has over the structure and detail of society. The bottom of the digipack includes a landscape of different homes and buildings; therefore, representing a typical urban lifestyle, which can suggest that, the woman has escaped the emotionless and demonic boundaries of society. The woman in a yellow dress clearly represents purity and innocence by having reference of religious aspects through traditional colours of an angel. The yellow represents a protector due to her holding the headless figure, this therefore shows her consciousness over the victims and people that society has control over. The white figure of the male has his head out of a spectrum of colours in a rainbow form. This therefore represents the character’s freedom over his imprisonment of being isolated by the government and society’s inanition of individuals such as himself. This also links to the woman’s protection role therefore representing her as an iconic and individual figure of assisting the weak to improve their potential.  The spectrum of colours of the rainbow also represents a different range of emotions and feelings through a religious aspect. The Script’s digipack also uses bold and thin textual forms of words to represent their desire and ideas over changing groups of society’s lifestyles. This also links to the theorist Levi Strauss that the woman is represented as good and protection whereas the society landscape is represented as underachieving and consuming the world. The contrast has clearly made this front cover feel very decisive and creates fear for the audience due to the couple’s fate over escaping the antagonist’s imprisonment of people.

The cartoon abstract style of the digipack has also been used to represent the atmosphere through an unsuspected and different opinioned atmosphere. This also creates a post modernistic and historical referencing atmosphere that the use of Victorian old style homes and factories links towards the past elements, therefore being representing as the antagonistic and supreme landscape. In contrast, the couple on the grey hand is being represented as the futuristic and iconic individuals that have challenged the powerful and deducting society.  Therefore this implies that the band Script is similar to muse that they respectively go over the boundaries in order to create their opinions and sayings towards their audience members. The script has clearly shown that their group creates reference to post industrial reference. The industrialism and governmental supremacy, therefore, makes the landscape dark and miserable. This therefore builds to the binary oppositions theory of Levi Strauss’s theory of binary oppositions, therefore, linking to Muse’s contrast of lower and upper class. This therefore makes the dig pack a symbol of independence, therefore, this links to the uses and gratifications theory by providing independent theories and opinions over the consideration of society and government. The uses and gratifications of the script also links to the relationship between the audience and the product, this establishes connections and similarities. And finally the media product of the script also links to Stuart Hall’s theory of encoding and decoding that as audience encode the media product as an media product of representing humans as intelligent and adapting individuals that allow themselves to become very decisive. Whereas the media product decode itself as a product that goes against the boundaries of society therefore making itself more independent and powerful towards the political aspects. And finally the Script has also used representational codes to create an elevating and developing atmosphere that creates interest for the audience members. 

The muse dig pack clearly has a spectrum of colors for the dome and text to link towards evolution of life and creation therefore creating a range of emotions for the audience members such as happiness and sadness. This can link to Levi Strauss’s theory of binary oppositions of good and evil. The Muse dig pack also uses the title “the Resistance” their independence and strong attitudes against institutions and society that has challenged their moral values and integrity. This can also link to David Morley’s theory of creating meaning of constructed differences based on social class between upper and lower class. This therefore builds the contrast of classes. The back cover of the dig pack has a black and white picture of the band walking across the landscape with the ideal city landscape in the background. This therefore represents the band’s isolation and against society’s structure and self-opinions. The dome on the front cover also builds the atmosphere of knowledge and enthusiasm of discovery over a new world that builds a new species of diversity. Both uses of the dome and band imagery are used to both representing their ideology and independence of being alone and go against the governments and society of current urbanized lifestyle.  The grey background of both covers are used to represent an emotionless and hollow landscape that makes the dome and band more iconic and important therefore representing their entrapment in an landscape full of no development and hollow emotions that causes misery and hopeless meaning for the audience.  The Muse dig pack also contains spectrum of changing colors and tones shows a development of emotions and representations with the interchanging psychological aspects therefore causing the audience to feel more distant and show a lot of integrity and imagination this therefore causes the mysteries of life and creation to become more discrete and incognito towards the audience members. This therefore makes muse a secret society that isolated and causes independence in order to maintain their secrets and factual detail. The dig pack also uses the dome image to show the inter changing worlds between humans and abstract landscapes. The dome also references the Eden project therefore also building the evolution and life of human species this therefore causes the audience to feel anticipated and curious about the purpose of Muse’s social structure and representation over in a different perspective view. This causes confusion and questions for the audience this therefore links to Morley’s theory of social class that the meaning is constructed differently based on their social structure and reputation. The Muse dig pack also use the title “the resistance” to enthuse their argumentative and strong values against those that have challenged and begin to threaten their own judgment and values. The digi pack also acts as a catalyst for encouraging those who want their own opinions and values against society and government.  Also the digi pack also links to political and ideology therefore causing a contrast of different characteristics and representations therefore causing confusion and challenging the audience’s views and overall opinion about the ideal society that has built our entire population through the areas of development. And finally the dig pack also includes strong and bold textual font therefore promoting their band name and build their own reputation in order for audience members particularly teenagers to allow themselves to recognize Muse’s overall status and purpose for their musical product and representation of their own youth culture and political values. So this shows that their own values build their own political and cultural aspects to create interest and connections with their audience members.   This is similar to the script’s dig pack due to creating their own self values and opinions.

The next dig pack is for the band REM that the dig pack contains a lot of futuristic and technological landscape therefore causing the audience members to become enthused by REM’s use of technological uses and gratifications. Therefore this can attract male audience members such as older male adults, therefore causing the male audience to consume the product by participating in a world full of futurism and post modernistic landscape that allows audience members to escape from reality into the abstract landscape. This therefore links to muse’s representational codes and conventions due to both dig packs. The REM dig pack also uses the standard black and white contrast in order to attract their audience through an historical reference therefore causing more interest and change the audience’s opinion. The word “accelerate” is also used as an catalyst for speeding the audience member’s hopes and desires of becoming more adaptable and intellectual.  The use of the technological city for an landscape is very useful which is specifically also linking towards a developing and more integrated society. This is different compared to the previous 2 dig packs due to the purpose and representation of their ideal societies. That REM portrays their society as an ideal and iconic society therefore causing the audience members to become more anticipated and more interpretive in joining their society and becoming a member of their civilization. This can also link to Stuart Hall’s theory of decoding and encoding that as audience members decode the media product as an product full of futurism and technological world whereas the product really encodes itself as an catalyst for attraction and becoming more of an tribute towards the governmental and societal laws of rights. Therefore this makes REM a group full of followers and less independence which is an exact opposite towards other rebellious and argumentative bands such as Muse and the Script. Muse uses their own interpretation towards their advantage by sharing their values and ideological supremacy whereas the script has their own independent values to show audience members to become more stronger against society’s potential. REM are consisting of a group that follows society therefore making themselves as promotional and persuasive members of the civilization of their society. This therefore causes them to make them antagonistic to other audience members. The texts also enthuses this representation of promotion by using three dimensional text to personify their imagery and purpose in order to create a new opinion and perspective for the audience.  The use of the skyscrapers and tall buildings builds the representation of the audience being inferior and more vulnerable due to society overcrowding and overpowering themselves towards their advantage. REM, therefore, uses fear to pressure and create a lot of conflict in order to force the audience to join their society therefore causing a lot of political aspects to become more involved. This also links to David Morley’s theory that the meaning of the representation of the skyscrapers towards constructed differences that social classes through upper and lower classes involved base the differences.  And finally REM the tone and use of shadow also causes development of the meanings and opinions therefore allowing audience members to become more respectable and enthesised that REM are a group of social people that remorse their society through a hegemony and integrating society towards their social structure. And finally REM uses a city landscapes to become more post modernistic therefore making it link towards historical reference. This also links to Muse’s dig pack by both linking to industrialization of factories and Victorian infrastructure therefore showing a changing environment to have the older people  become more attracted towards REM.

Research- Tour posters with Muse, Coldplay and The Killers

The promotional poster of “Muse” shows a lot of fantasy and abstract elements. The use of the colour spectrum represents the theme as reborn and evolution that the audience feels surprised to experience a new discovery for humankind. The hexagon dome also enthesises a gateway between reality and the abstract world, this also includes a man which makes the audience feel very interested to be involved between the contrast of worlds. The hexagon dome also show references to the portray of the biological Eden project. This represents personality and individualism allows the poster to become an advanced experienced creation allowing the audience to show a lot of motivation and ask themselves questions over the purpose over the cosmos’s new creation of life and subsistence. This also clearly links to some religious aspects allowing itself to link towards the philosophical and literature conventions of the creation life between Adam and Eve. This intrigues the audience which allows them to portray interest and participation over the literature aspects of the poster. This also creates historical reference to clearly strengthen the timeline theme between the creations of the universe to the developing of the installation of the evolutionally abstract universe. Therefore this clearly links to the uses and gratifications model that by consumering the media product the audience feels correlated and entertained by the historical aspects over the religious and self-expressions over their personal characters. This develops a relationship between the audience and the band allowing the audience to feel very enthused about standing against the moral fabric of society that they feel more encouraged to express their own freedom towards modernistic society. The appliance of the white stars and abstract spectrum colours, particularly blue, red, green and purple make it a fantastical mirage showing the theme to be related to the galaxy and space creating a lot of mystery for the audience, which allows them to feel they’re expanding their ideas and concepts to endless possibilities of knowledge and philosophy. This has clearly linked to their music which applies their own thoughts and ideas allowing them to expand and go over the limitations and rules of reality, this poster clearly shows a lot of imagery and representational codes that make the band independent and allow themselves to express their emotions to the audience. The use of the white bold text of “Muse” clearly links to innocence and purity making it very contextual and represent creativity and deception for the audience. The text is used to clearly illustrate the band’s freewill and desire to allow them to have freedom and allow the audience to feel inspired by their quality of life. The text has also demonstrated symbolic and represents themselves as higher iconic band members to allow the audience to feel self-motivated and stimulated towards achieving high potential and allow themselves to build their own character and integrity over their social groups. The orange bridge is also used to enthuse connections and relationships between the world of reality and the philosophical cosmos. The poster has also clearly shown Roland Barthes’s theory of binary structures and semiotic square of oppositions. The poster clearly shows contrast of meaning through the use of the spectrum allowing it to create a range of inspiration and affection towards the target audience. This therefore allows describing its own self culture that as the audience members encode the poster as a continuous source of knowledge and conception, the decoding is linked to free speech and ideology of their own culture and post modernism. This allows mass acceptance between the audience and mass media creating an identities and substitute of an oppositional code. The use of imagery and representational codes allows them to become socially constructed allowing themselves to function through sense of perpetuate of authority and jurisdiction over their self-equivalence.

Coldplay’s “The Viva La Vida Tour” clearly also applies more aspects similar to Muse’s promotional poster. Coldplay has used the similar ideas and gratifications over the use of revolution and Marxist theory making it very independent and contextual towards their own self values. Coldplay has also used a painting of the French revolution, which represents radical social and political upheaval of monarchy and principals of equality and citizenship. The poster also contains white painted text to clearly show contrast of text and to represent the white text as inevitable and clearly refers to the historical reference of the French revolution’s political campaign and government. The political aspects of the poster allowing them to become self-independent and represents confidence and express their values and self-esteem. This therefore links to Muse’s uses and gratifications that both posters use the aspects of philosophy and historical references therefore creating an imaginary timeline. Also the poster clearly uses the painted white text to symbolise revolution making the audience feed of restrictions and allow expressing their feelings. The revolution also uses an iconic event to attract and convince their audience to build their community and social group to allow them to spread their Marxist representational messages making it very symbolic and expressive. This is linked to Muse’s Marxist representation of freedom and to allow themselves to go over the limitations that society have progressed and etherised on social groups. The use of the gold and black text contrast represents their strengths and masculinity therefore allowing male audience members to feel connected and create similarities. This also shows that Coldplay don’t use special effects to attract their audience so therefore they mostly relied on representational codes to attract their audiences. This links to the uses and gratifications model similar to muse, however Coldplay have used the model to clearly attract their audience through creating a historical atmosphere to build their relationship with their audience members. This also links to Marxism with the French revolution to make themselves their own society and community therefore linking to muse’s individual ideology and abstract ideas, using iconic representations, to strengthen their integrity and argument of enforcing individuality and self-enhancement. Therefore as audience members consume the media product the audience feels more encouraged and build their own communities to build the freedom and integrity of their own revolution. The media product has also incorporated dark contrast of colours to etherise the artistic and historical reference therefore linking towards artistic culture re-establishing Coldplay’s relationship between the community and Marxist groups’ values. The tour poster has also used MTV and MLK to build their popularity and promotional identity therefore creating importance and re establish their linkages between the different media styles. The tour poster has also applied the theory of Stuart Hall. That as he audience encode the media product as a catalyst of community and Marxism and gratifications whereas the text codes as an mixture of historical, artistic and cultural media product that applies the theories of Marxism and revolution to build their own ideas and beliefs. And finally Coldplay’s tour poster has also included the French flag as a symbolic, iconic and representational object that links to revolution and creates a background for the audience of Coldplay’s true intentions and allows them to go against society’s imprisonment and show to audiences that they don’t etherise fear to create resistance against the structural and economical ideas of government and groups of modernised society. Therefore Coldplay has also used the pile of corpuses to represent their victory and triumph courage over government while linking to the white painted phrase “Viva la Vida” creating a new idealised cultural associations with their own communities and self individuals.

And the final tour poster entitled “The Killers” which incorporates mysterious and historical reference similar to Coldplay’s appliance of revolution and historical reference. The tour poster has also used the colours red and white to clearly show a contrast of confusion and infringement over the purpose of the tour poster and the band’s background of history and characteristics. The red clearly shows representations of enragement and mystery, whereas the white represents innocence and knowledge over the questions of reality and ideas. This clearly links to Levi Strauss’s theory of binary oppositions showing a difference between knowledge and questions making it a mysterious and enhancing environment for the audience. The use of the detective in a black and white contrast clearly refers to the past historical reference making it very interesting and links to detection of answers. The detective used in the tour poster with a magnifying glass clearly magnifies and establishing a gateway between reality and the abstract detective world. This clearly links to Muse’s gateway of reality and the unknown. The detective also questions the audience’s intentions and purpose of consuming the media product. The patterns in the tour poster such as spirals and grid squares clearly create a development of ideas and emotions. The squares are used to represent the titles as surprise and informative. The spirals also etherise the enigma and conundrum of the detective’s projective knowledge and build the timeline of historical corporations between the present and 1980’s. The spiral patterns also link to the iconic psychological hypnosis making it very inconclusive, mysterious and imagery therefore etherising hypnosis of the human thoughtful mind. Therefore this makes the band become represented as a mirage of knowledge and oppositional character. Therefore this makes the audience question about the Killer’s relationship between there and they own integrity. The media product also has used a waitress and the detective to create sexual appeal for either male or female audiences making it very subjective and hypnotic links to the uses and gratifications of entertainment and pleasure. The tour poster also includes black and white tones with the abstract and post modernistic structures to build the detective’s masculinity and true intentions with strength. Therefore building the stereotypical traditional views making it traditional and link towards the post modernistic views. The detective’s hard and traditional clothing also etherises his role of character and intentions over his strength and masculine thoughts of employment and classifying reality and abstract expressionism The Killer’s tour poster has also incorporated post modernism and Marxism similar to Coldplay to build the theme of psychological and philosophical knowledge similar to Muse’s tour poster to build their true philosophical integrity. The media product has also magnified the detective’s eye to etherise his curiosity and symbolises him questioning the audience for his own purpose this represents more philosophical and knowledgeable applications. The Killer’s tour poster has also used the style of pop art to represent imagery from popular culture from visual and contextual reproduction. This also links to abstract expressionism of the tour poster being independent and sophisticated creating a distance between design and life style of affection and knowledge, The poster therefore has applied the use of artistic style to build an iconic and commercial characterized image to referencing impersonal and irony of personal reality. This therefore establishes links between Muse’s representational codes of using independence and self-awareness with Coldplay’s use of revolution and building communities to upraise against traditional society. And finally the tour poster has also made the band title enormous and etherising “killers” whereas the word “the” small to etherise their popularity and reputation which links to Coldplay’s intentions of using iconic historical media to build their argument and ideas to convince the audience to build their community and their own society which also links to muse’s behaviour over being emotional and representing them with a spectrum of emotions and true internal expressions.

Media Studies- Update

During the research and planning, our group has looked at Media tour posters of current bands such as the Killers and Muse due to their format being more similar in terms of codes and conventions. This will also help to build a lot of ideas and explanation towards our ancillary products. But however, our group must still apply to the principals of the advert to maintain our focus and commitment to the creation and finishing of the tasks assessed by our team.