Thursday, 29 December 2011

Audience Feedback Sheet

Media Studies “Muse” Music video-Audience feedback


How did the narrative make you feel?


Which genre would you associate the media product with? (Rock, Brit Pop etc)


Which particular parts of the Music video did you find captivating or obscured? Why?


Do you feel that the Media Product could be distributed with a music video institution such as MTV? Why?


Which target audience would you associate with the Music Video?


Do you feel that the lyrics were synchronous to the Media Product? Why?


Overall, do you feel that the Media Product is more traditional or abstract? Why, using examples?


Our music video product

 This is our music video that our group has constructed and our group has published it in other variation of forms such as twitter, Facebook and youtube in order to increase distribution and reputation. 

Wednesday, 28 December 2011

Inspiration- As level

Our group has decided to use our AS level products in order to find inspiration and ideas for future media products and to ensure our group has reached high quality by maintaing the conventions used in previous products. From this powerpoint presentation of my As level evaluation, this has allowed myself and Luke Parker to see the improvements and qualities that our group can use for the future music video and ancillary products therefore demonstrating our inquisitiveness and development of ideas. So therefore the use of applying different thoughts and ideas from the previous evaluation and media product from our AS level has shown that our group can show the variety of stages of research and development.


Also by looking at our previous AS level media product, this has clearly helped to identify the qualities and improvements that our group must consider in order to form future media products and ancillary texts. This also allows our group to become more consistent and more organised due to the as level product representing as our background knowledge and build structure to future research methods and improvements.

Locations- Photographs

                                                                                   This is one of locations in our music video, which involves the two antagonists meeting up and  shaking each others hand. We chose this location as it was in fitting with the particular atmosphere that we wanted to create, of a run-down and isolated area that we wanted to create in  order to enforce the stereotypes of our characters.




This is another one of our scene's where the two antagonists walk up to each other. We wanted to have a running theme in our music video of deserted and naturalistic locations as this location demonstrated this mood. 

This is another one of our scenes where we see the protagonist walking down the path where he is confronted by the antagonist. This location makes this scene particularly effective as it portrays to the audience a normal, suburban neighbourhood which shows the normality of the protagonists life. 


This is another scene where we see one of the antagonists, in a state of confusion drives off from the parked position and travels down the road. We used this location as it also showed the suburban environment.

                                                                                             






This is another scene in our music video in which one of the antagonists drives off in the car, (which is seen in the two shots above). This location was used as we wanted to represent  normal car park scene. 

















This location of the forest is used to show to the audience members of ideas of conspiracy and social implement. Therefore this has allowed us to build the ideas of showing the audience that the lower class are more than their appearance. The environment also makes it more confused and curiosity for the audience members therefore making it more oppositional and becoming a catalyst for the lower class audience members to join their order and society. This also becomes a misrepresentation of representing the upper class as an antagonistic and repulsive group of people that have corrupted our government structure.




















This location is used to represent the lower class's anger and grudge against the upper class therefore building suspense and tension for the audience allowing ourselves to express mobility and expressionism across the audience members perspective.  

Locations- Google Maps


The old factory landscape is used during the media product to clearly build the lower class atmosphere, which has become beneficial specifically towards scenes such as the meeting and the graffiti close-ups. The landscape also builds binary oppositions from Levi Strauss’s theory building the contrast of lower and upper classes. The factory also symbolises industrial revolution which links towards the lower class being employed for the upper class therefore linking towards the sectors of employment building the structure and form over the classes's relationship.


The alleyway location also builds tension and creates suspense for the audience members therefore building towards a roller coaster effect. As the scene begins with the over the shoulder shot over the black hooded figure, the location represents mystery and suspense making the audience feel more intimidated and scared over the fate of the upper class therefore representing the upper class as victims participating in a conspiracy and overrule for supremacy to control the political government.


The next location is James’s house, which is perfect for the businessman’s home making it more appealing and setting the correct theme to build the contrast and integrity of the upper class. Also during the door opening and montage of the businessman becoming prepared, which makes it very formal and sophisticated with the use of props and costumes.


The final location, which is a roadway, is used to represent the horror and tragedy of the lower class overpowering the upper class therefore making it more grotesque and horrific. This therefore builds more climatic atmosphere, which has allowed the lower class to become more dominant than the upper class. This links to Todorov’s theory of disequilibrium that as the lower class build their strength in number and individual aspects there are greater groups towards society. This also links to Levi Strauss’s theory of binary oppositions and Marxism therefore creating a lot of communism and this is linked to the band Muse’s purpose and ideas over the deception and interpretation over the social and political qualities towards our governmental society.

Props


The black laptop is used as a link between the businessman and his social class. This laptop is used to help create his identity and reveal his true intentions for the audience. By using this prop, this has strengthen and applied more to the contrast of class which builds the Levi Strauss theory of binary oppositions therefore creating excitement and show allot of intensity towards the audience and representational codes. The laptop also links to retail and business allowing the audience to observe the formal male as an economic and social person which allows him to be more connected and show more commitment compared to the lower social hooded men.


The keys are used as another object to the person’s objects allowing him to feel very wealthy and show his mode of transport. However this also builds up tension for the audience as the object is revealed to have a purpose to the storyline which is linked to the car theft scene. Therefore this builds a climatic atmosphere between the scenes allowing creating the shock factor and showing allot of conflict. This also links to Levi Strauss’ theory of binary oppositions and the theory of Todorov’s equilibrium theory. This therefore creates a disequilibrium conflict to allow the classes to become very controversial and show allot of variety of emotions.


The big coat is used as a representation of leisure and accessory. This therefore makes the person feel more social and experiences the outside world. This also builds up his connections and relationships with people and places making him a very respected and a leader of business which overall builds his personal life as a upper class person. This causes anger and disruption for the lower class therefore enthesising the conflict between the classes to build the climatic atmosphere for the audience to consume and ask questions. The coat is another factor for the Levi Strauss and Todorov's theories.

Other props also consist of musical instruments for the band members therefore to emphasis the relationship between lyrics and visual elements.

Storyboards (Improved)